The Global Wellness Summit is recognized as the premier gathering for leaders in the multitrillion-dollar wellness economy. The 2024 theme, "A Watershed Moment for Wellness," will focus on the pivotal growth and disruption within the industry, particularly emphasizing water-related wellness trends. This includes new interest in bathing, sauna, hot springs, cold immersion, and wild swimming experiences, as well as the wellness industry's role in fostering a sustainable "blue economy."

The summit will offer a robust agenda featuring keynote presentations, panel discussions, and interactive sessions. Attendees will have access to cutting-edge research, participate in networking events, and engage in collaborative discussions aimed at advancing the wellness sector. Special features include the "Shark Tank of Wellness" student competition, where innovative wellness ideas are presented and judged.

Pre- and post-summit experiences are also a hallmark of the Global Wellness Summit. Delegates can enjoy a range of activities unique to St. Andrews and the surrounding Scottish Highlands, including walking tours, golf and spa experiences, and excursions to historic sites.

The event will also provide opportunities for real-time translation in over 30 languages, ensuring inclusive participation from the international community. Networking sessions and the Innovation Village will enable attendees to form meaningful connections and explore new business opportunities​.