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World Premiere of "The Guru" Documentary Sells Out at Sunscreen Film Festival, St. Petersburg
St. Petersburg, Florida - April 25th, 2024
The Sunscreen Film Festival in St. Petersburg bore witness to a multitude of bodybuilding stars at the sold-out world premiere of “The Guru” on Thursday, April 25 and Friday, April 26.
Alongside the star of the documentary, George Farah, a proud Quantum University alumnus, icons totaling 23 million followers graced the gold carpet dressed to the nines, which is rarely seen amidst their competition attire. “The Guru” proves to be the most star-studded bodybuilding documentary ever made.
George Farah, renowned not just for his remarkable career as a bodybuilder but also as a clean coach, champions a return to basics with clean, pure, whole, organic foods, vitamins, and supplements. His philosophy of health and wellness aligns perfectly with the ethos of Lolli Brands Entertainment, furthering the strong cohesion in producing "The Guru" and now the groundbreaking 5-part documentary series 'Biohack Yourself.'
Kai Greene, iconic professional bodybuilder, actor, and artist, made a striking appearance and shared his excitement for the documentary, taking amazing photos to share with his massive Instagram influence of over seven million followers.
Joining the star-studded affair was Dana Linn Bailey, the first Ms. Physique Olympia. She was joined by her rockstar husband Rob Bailey, well known for his viral YouTube videos, the biggest one gathering well over 11 million views.
‘It's a testament to the power of film to connect and communicate deeply personal journeys,’ said Anthony Lolli, President of Lolli Brands Entertainment.
Aaron Singerman, the esteemed CEO of Redcon1, also graced the premiere of "The Guru," marking his support for the film. Known for his influential role in the fitness and nutrition industry, Aaron's presence underscored the significant impact of the documentary.
Dexter, ‘The Blade,’ Jackson, the 2008 Mr. Olympia, and nine-time Arnold Classic Champion was accompanied by his stunning wife, Gale Jackson.
“The Guru” has already ignited a social media frenzy, epitomized by a viral moment on Robert Wilmote, ‘NDO Champ’s Instagram where he famously kicked a popcorn bucket in the middle of a recorded interview. The successful reel is garnering over 653,000 views.
The premiere of "The Guru" was further illuminated by the presence of legendary bodybuilder and Arnold Classic winner, Shawn Ray. Accompanied by his film crew from the popular magazine and YouTube show Muscle Insider, Shawn graced the gold carpet with his characteristic charisma.
After walking the red carpet, he turned on the cameras and microphones to capture engaging interviews with the stars of the film. These exclusive interviews, showcasing insights and behind-the-scenes moments, are now available for fans to enjoy on his channel. Shawn’s
participation not only highlighted the evening but also brought a unique perspective to the event, blending the worlds of elite bodybuilding, media, and film.
“Thank you to everyone who shared this powerful cinematic experience.”
Anthony Lolli, President Lolli Brands Entertainment
“The Guru" has quickly become critically acclaimed, with buzz surfacing in the bodybuilding circles after the premiere. The documentary is poised to be the most watched and celebrated bodybuilding film to date. Streaming on Amazon Prime NOW!
“I am overwhelmed with gratitude for the love and support received.” George Farah, Quantum University Alumnus, and Clean Coach
Husband and wife duo Anthony Lolli and TereZa Hakobyan-Lolli, accompanied by their talented acting and podcasting children, Love and Legend, directed and produced the film. The husband and wife duo are making noise in the film industry with their string of Amazon Prime documentaries and have personally collected 40 awards in documentary and independent films.
The Lolli's and George Farah
Adam Chani
“At this current time in the world, where there is so much division, anger, and sickness, I hand- select documentaries that represent the glow of humanity.”
TereZa Hakobyan-Lolli, VP Lolli Brands Entertainment
"Witnessing the audience's deep engagement and receiving their heartfelt feedback during the Q&A session was immensely fulfilling,” Anthony Lolli said. “Creating this impactful documentary, arguably the most star-studded bodybuilding documentary to date, has been an absolute pleasure. It's a testament to the power of film to connect and communicate deeply personal journeys. I am grateful for the enthusiastic reception and the passionate discussions it sparked. Thank you to everyone who shared this powerful cinematic experience.”
Hakobyan-Lolli brought a unique perspective to the production. TereZa embraced her femininity as a guiding force, ensuring that the documentary authentically captured the myriad emotions and complexities of Farah's journey.
“At this current time in the world, where there is so much division, anger, and sickness, I hand- select documentaries that represent the glow of humanity. The love and unity that will heal our world and take us through this human evolution more effortlessly,” Hakobyan-Lolli said.
Not only was the film filled with a star-studded cast, but it was also led by industry star film editor and newly appointed Head of Studio for Lolli Brands, Henry Adkin. Henry is no stranger to red-carpet premieres. He is a double Emmy Award winner and four-time BAFTA winner, most famously known for his critically acclaimed work on record-breaking shows like “The Tinder Swindler” for Netflix and “Gold Rush” for Discovery Channel.
“The process brought tears of joy and moments of sheer happiness as we delved into the powerful message of determination that defines the bodybuilding world,” Adkin said. “It was an honor to piece together the stories of so many incredible stars in this field.”
In addition to Henry's presence at the premiere, he was joined by his wife and fellow industry leader, Emma Adkin, along with their two adorable children, Willow and Buzz. Emma, a celebrated recipient of BAFTA and TV Choice Awards for her work on "Locked Up Abroad," "Grand Designs," and "The Voice," serves as Lolli Brands' esteemed Production Manager.
“It was an honor to piece together the stories of so many incredible stars in this field.”
Henry Adkin, Head of Studio, Lolli Brands Entertainment
“We work, play, and win together.”
Emma Adkin, Production Manager, Lolli Brands Entertainment
Reflecting on the night, Emma shared her appreciation for her unique work-life blend: "Being able to work at a family company with my family is something I’ve always looked for. We work, play, and win together.” It’s clear that the Adkin’s not only share a home but a deep, mutual commitment to excellence and creativity.
Its narrative centered on the remarkable journey of world-renowned, award-winning George Farah, an immigrant whose pursuit of greatness was met by adversity and resilience.
Farah faced life-threatening gunshot wounds. Undeterred by this setback, he persevered, only to confront another challenge two decades later: a diagnosis of stage 4 cancer, accompanied by grim survival odds of just 13%. Throughout it all, Farah remained committed to his clean coaching principles, emphasizing health, nutrition, and the power of organic, whole foods.
Farah found strength in the unwavering support of his family and friends, embarking on a courageous battle for survival that would inspire audiences around the globe.
“This weekend at the Sunscreen Film Festival was truly remarkable. Seeing a sold-out theater engage so deeply with my story during the premiere and Q&A session was beyond inspiring,” Farah said. “I am overwhelmed with gratitude for the love and support received. This experience reaffirms my belief that our thoughts indeed shape our reality. Thank you to everyone who joined us and contributed to this unforgettable journey."
'The Guru' Film Stills
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Jason Guck, Co-producer, seasoned entrepreneur, and a cherished family friend of George Farah, played a pivotal role at the premiere of "The Guru." Not only did he come out to support his best friend George, but he was also instrumental in facilitating the collaboration between Lolli Brands Entertainment and George Farah, leading to the creation of this remarkable documentary.
Dr. Sahar Elezabi, MD, wife of "The Guru," attended the documentary premiere with their daughters, Marcelle and Nora. Dr. Elezabi played a pivotal role in the production, uncovering decades of invaluable materials and sharing insider knowledge to help piece together this remarkable story. Her dedication and effort were instrumental in bringing the documentary to life.
Handpicked from a competitive pool of 75 films, “The Guru” drew a crowd of 6,000 attendees, which shattered attendance records for the internationally acclaimed Sunscreen Film Festival. Tony Armer, co-founder of the Sunscreen Film Festival, said the turnout was the
biggest he had ever seen. Armer is also the Film Commissioner and Director of Creative Industries for Dallas, the Co-Founder of Film USA, and is an award-winning filmmaker.
Although "The Guru" was handpicked from 5000 other incredibly talented people and films, the value Lolli Brands Entertainment brought to all aspects of the Sunscreen Film Festival was unmeasurable. The film had reach beyond borders, with supporters flying in from India, Dubai, the United Kingdom, Canada, and across the United States, including Florida, Texas, California, New York, Idaho, and Utah, packing the theater to the brim.
Lolli Brands Entertainment successfully bridged the gap between festival attendees, biohacking vendors, and bodybuilders to create a win-win situation. They allowed vendors to focus on providing exceptional products while attendees enjoyed a wider range of offerings, resulting in more foot traffic for the festival.
By bringing together bodybuilders with millions of followers to vendors' booths, vendors had their brands showcased to a large audience, as bodybuilders graciously took photos and promoted their products at no cost. Bodybuilders also benefited from the opportunity to meet numerous companies that could potentially offer complementary health services and sponsorships, all under one roof.
Lolli Brands Entertainment didn't just stop at facilitating content creation to boost personal brands on social media. They went above and beyond by adding another exciting dimension to the Sunscreen Film Festival. Collaborating with their upcoming documentary, "Biohack Yourself," they introduced a cutting-edge Biohacking Lounge packed with modalities and Xperimenters. With their dynamic 20-man camera crew and engaging interviewers, they ensured the festival, the bodybuilders, and the vendors received the spotlight they deserved.
Celebrity doctor John Lieurance, known for his esteemed collaborations with Gary Brecka, Dana White, and Steve Aoki, captivated the audience at the event. Among the spectators were fellow cast members from the "Biohack Yourself" documentary, who witnessed Dr. Lieurance's live demonstration of his groundbreaking nasal passage balloon procedure on NDO Champ.
The event buzzed with excitement as cameras rolled, capturing the convergence of cutting- edge wellness practices and renowned clientele.
Adding an extra touch of luxury to the affair, David Perez generously gifted packages to his esteemed spa, Hydrate Wellness, nestled in Encinitas, CA. Attendees, including bodybuilders from "The Guru," indulged in treatments and engaging discussions with complementary 'Biohack Yourself' modalities like Theresage, Centropix, and N101 in the biohacking lounge. As a parting gift, attendees walked away with innovative $500 Lumi Vitae water bottles, symbolizing the successful synergy between the two Lolli Brands Entertainment documentaries.
The Guru
Lolli Brands Entertainment
Additionally, Lolli Brands Entertainment demonstrated their prowess in brand activation awareness by orchestrating the successful launch of George Farah's captivating autobiography ‘Just Live it,’ during the event, catapulting it to instant bestseller status. The autobiography delves into Farah's remarkable journey, chronicling his rise to prominence in the fitness industry and sharing invaluable insights gleaned from his years of experience. This achievement not only provided invaluable marketing exposure for Farah's fitness app, developed in collaboration with Macro Active, a New Zealand-based company that represents many high-profile athletes and coaches. Farah also released his own supplement range to work alongside the app, ‘Farah Secrets.’ Furthermore, The Lolli’s curated and executed a remarkable $100k prize, awarded to Mo Shaaban at the festival, further cementing their reputation for delivering exceptional promotional experiences.
Beyond "The Guru" and the highly anticipated 5-part "Biohack Yourself" Documentary, Lolli Brands Entertainment is currently immersed in the production of 7 additional captivating documentaries and 4 engaging podcasts. With such a robust slate for 2024 and 2025, our journey continues to unfold with boundless opportunities for creativity and innovation. And now, we are thrilled to unveil a pivotal chapter in Lolli Brands' journey. With a $5 million investment, we're embarking on a transformative journey for our production and biohack wellness studio, heralding a new era of achievements in the documentary and podcasting spheres. Guided by the dynamic leadership team of Anthony Lolli, TereZa Hakobyan-Lolli, our recent addition, Henry Adkin, as Head of Studio, and David Shutt, a 6-year veteran at Lolli Brands Entertainment, editor, and cinematographer of "The Guru"—we're assembling an exceptional team dedicated to excellence. Every step of our evolution will be meticulously captured by our BTS crew, offering an exclusive behind-the-scenes glimpse into our creative process. Anticipate the release of our immersive documentary on Amazon Prime later this year. Thank you for being part of this exciting adventure as we continue to redefine innovation and storytelling.
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